How do you launch a global fashion brand in Turkey with cultural depth and international impact?
You blend East and West through story, style, and substance.
Deimos Creative, in collaboration with Magnanimous Mumbai, co-led the creative development of SAM, a fashion brand under Reliance Industries Limited. The campaign aimed to launch SAM’s identity in Turkey through a hybrid fashion narrative—crafted with global ambitions but deeply rooted in Istanbul’s urban textures. While the creative concept and campaign vision were designed by Deimos Creative and Magnanimous, the production was executed by our sister brands: Line Production Turkey (film) and Photo Shoot Turkey (photography).
1. The Creative Foundation: Global Storytelling, Local Heart
SAM’s story is one of modern femininity, cosmopolitan expression, and effortless elegance. To reflect this, Deimos Creative crafted a creative concept that captured the intersection of heritage and contemporary urban fashion. Working hand in hand with Magnanimous Mumbai, we aligned the visual language with SAM’s core brand values, balancing structured global aesthetics with the vibrant textures of Istanbul’s neighborhoods.
2. The Production: A 4-Day Visual Odyssey in Istanbul
In a meticulously planned 4-day shoot, our production units brought the creative vision to life:
– First 2 days: Model-based editorial shooting.
– Last 2 days: Lifestyle-focused reels and editorial moments featuring Indian influencers Radhika Seth & Sanjana Sanghi and Turkish influencer Filiz Maftari.
Locations included: Beyoğlu, Galata Tower, Kamondo Stairs, Corinne Art Boutique Hotel, Haliç Park, and İstiklal Street—each handpicked for their iconic visual richness.
– Director: Emre Durmaz
– Photographer: Fırat Koçak
– Retoucher: Ferhat Yurdam
3. The Deliverables: A Scalable Campaign Asset Library
The result was a comprehensive visual content library ready to power SAM’s presence across all digital platforms:
– 60 social media reels
– 210 photographs for digital, outdoor, and retail use
– Multiple brand film edits for seasonal campaigns
This content allowed SAM to launch with agility and elegance across global touchpoints, while retaining a strong emotional connection to Turkey’s fashion-conscious audiences.
4. The Legacy: Setting the Tone for SAM’s Global Voice
The SAM campaign successfully positioned the brand as a global fashion name with a regional heartbeat. Through an integrated creative-production pipeline, Deimos Creative helped craft a launch that felt cinematic, editorial, and above all—authentic.
Deimos Creative didn’t just tell a fashion story.
We brought a global brand to life on the streets of Istanbul.
