Case Study: Social Hack Project – Revolutionizing Digital Engagement

1 – Understanding the Challenge: Tecno’s Vision and Goals

Tecno Turkey sought to amplify its presence in the Turkish market, increase brand awareness, and drive sales. To achieve this, they partnered with Deimos Creative to craft a powerful strategy integrating influencer collaborations, SEO-driven content, and high-impact traditional media campaigns.

2 – Strategic Insights: Crafting a Multi-Faceted Approach

Our team conducted a comprehensive brand audit, identifying key audience behaviors and market opportunities. By leveraging digital and traditional channels, we developed a high-engagement strategy tailored to Tecno’s goals.

Key Insights:

• Targeting a digitally engaged, tech-savvy audience.
• Collaborating with high-impact influencers to enhance credibility.
• Implementing an SEO framework to boost organic search rankings.
• Strengthening traditional media presence through TV sponsorships.

3 – Laying the Groundwork: Research & Platform Selection

A well-researched plan was put in place, focusing on:

• Digital Powerhouses: Instagram, TikTok, YouTube, and Twitter.
• SEO Dominance: Enhancing Tecno’s online visibility.
• Influencer-First Approach: Partnering with 37 top-tier content creators.

4 – The Game-Changer: Social Hack Project

We introduced the “Social Hack Project,” a pioneering influencer activation campaign that empowered 37 creators to showcase Tecno’s brand narrative through their unique perspectives. This approach ensured a wide-reaching and authentic engagement with diverse audiences.

5 – Flawless Execution: Bringing the Vision to Life

Through meticulous audience analysis and trend-driven content planning, we optimized Tecno’s brand presence. Influencer partnerships, SEO implementation, and strategic sponsorships worked in unison to maximize impact.

6 – Turning Strategy into Action

The Social Hack Project generated compelling influencer-driven content, strategically released to optimize engagement. SEO enhancements elevated Tecno’s search visibility, while mainstream sponsorships solidified brand credibility.

7 – Results That Redefined Success

• Social Hack Project: 181 million views, TL 726 million in advertising value, CPM of $0.32.
• SEO Growth: 30x increase in organic search traffic.

8 – Key Takeaways: The Road to Market Leadership

From concept to execution, our partnership with Tecno Turkey set a benchmark in strategic brand-building. The numbers validate our approach—proving that data-driven insights, creative storytelling, and meticulous execution yield outstanding results.