Case Study: 2 Angles 1 Dish – Merging Innovation with Culinary Art

1 – The Vision: Blending Tech with Storytelling

Tecno Turkey wanted to spotlight the advanced camera capabilities of the Tecno Camon 30 Pro 5G. The challenge? To seamlessly merge technology and storytelling in a way that captivated audiences.

2 – The Big Idea: 2 Angles 1 Dish

We conceptualized “2 Angles 1 Dish,” a visually compelling campaign featuring Turkey’s renowned chefs, Somer Sivrioğlu and Mehmet Yalçınkaya. Using Tecno’s advanced camera, we captured every angle of their culinary masterpieces, demonstrating the phone’s imaging excellence.

3 – Executing a Visually Stunning Narrative

The chefs prepared dishes from multiple perspectives, emphasizing the versatility and clarity of the Tecno Camon 30 Pro 5G’s camera. The immersive storytelling approach kept audiences engaged while subtly reinforcing the product’s technological strengths.

4 – Performance Metrics That Speak Volumes

• 2 Angles 1 Dish: 13 million reach, 14 million impressions.
• MasterChef TV Ads:25 million TV viewers.
• Sports Sponsorships:15 rating, 67.53 social media engagement score.

5 – Beyond Numbers: The Real Impact

The campaign effectively bridged lifestyle and technology, positioning Tecno as an innovative force in the smartphone industry. The use of top chefs and visually stunning content reinforced the brand’s premium positioning.

6 – A New Standard in Creative Campaigns

“2 Angles 1 Dish” became a masterclass in creative marketing, proving that engaging content and strategic execution can drive lasting brand affinity.

7 – Sustaining Momentum: The Long-Term Impact

Even after the campaign concluded, organic shares and user-generated content continued to fuel engagement. The success paved the way for future collaborations, demonstrating the lasting influence of compelling storytelling.

8 – The Future of Digital Marketing: Lessons Learned

This campaign highlighted the power of integrating culture with technology. By aligning with user passions and delivering high-quality content, Tecno successfully established an emotional connection with its audience. “2 Angles 1 Dish” proves that well-executed storytelling can create long-term brand loyalty and industry recognition.