How do you showcase next-gen smartphone camera tech without sounding technical?
You tell a story people can taste.
Deimos Creative teamed up with Tecno Turkey to deliver a bold, sensory-driven campaign that married high-end culinary artistry with cutting-edge smartphone photography. “2 Angles 1 Dish” wasn’t just a product demo—it was a visual feast that brought technology to life through flavor, form, and narrative.
1. The Concept: Cooking Up a Story with Two Icons
To spotlight the imaging power of the Tecno Camon 30 Pro 5G, we built a concept that blurred the lines between tech and culture. In “2 Angles 1 Dish”, celebrated chefs Somer Sivrioğlu and Mehmet Yalçınkaya prepared signature dishes while the smartphone captured their every move—both up close and behind the scenes.
The phone wasn’t explained; it was experienced—through movement, color, and culinary drama.
2. From MasterChef to Millions: Performance That Delivers
The campaign’s impact was as rich as the dishes it portrayed:
– 13 million reach and 14 million impressions from the digital content.
– 25 million viewers reached via MasterChef Turkey TV ad integrations.
– 15 rating and 67.53 engagement score from parallel sports sponsorships.
This wasn’t just visibility—it was emotional relevance across platforms and passions.
3. The Aftertaste: A Campaign That Lingered
Even after the official campaign wrapped, organic shares and user-generated content kept the buzz alive. “2 Angles 1 Dish” proved that when you align with culture—in this case, food—you don’t just advertise, you connect. Tecno’s name became associated with both technical innovation and lifestyle appeal, reinforcing its position as a premium, experience-first smartphone brand.
4. A Recipe for Future Success
Deimos Creative’s work on this campaign set a new bar for category storytelling. By turning a product feature into a full-fledged cultural experience, we transformed the camera spec sheet into something cinematic, sensory, and shareable.
“2 Angles 1 Dish” is a blueprint for future-facing marketing—where product and passion meet in the same frame.
Because the best campaigns don’t just tell you what a product does.
They let you feel it.
