Beko CaffeExperto, Cream Mix & StartGo

How do you turn three different moments of daily life—coffee, flavor, and cleaning—into one strong brand experience?

By treating each product’s rhythm, need, and usage moment individually.

Deimos Creative brought Beko’s innovative, practical, and life‑enhancing product world to the screen with a contemporary visual narrative through the commercial films created for the CaffeExperto Coffee Machine, Cream Mix Ice Cream Maker, and StartGo Vacuum Cleaner.

The goal of this project was not simply to showcase three products. It was to build a warm, memorable brand language that makes viewers feel the experience, convenience, and joy each product brings to everyday life.

Three Products, Three Different Life Moments

CaffeExperto, Cream Mix, and StartGo belong to three different categories, yet they share the same brand promise: making home life more enjoyable, more practical, and more comfortable.

At Deimos Creative, we designed a visual world tailored to each product’s character.

• CaffeExperto highlighted the rhythm and aroma of coffee preparation, turning it into a personal moment of pause. The product was positioned not just as a coffee machine, but as part of a refined ritual within the day.
• Cream Mix embraced the colorful, creative, and shareable world of making ice cream at home. From ingredients to the final scoop, every stage was portrayed with an appetizing and positive visual tone.
• StartGo reframed cleaning not as a daily chore, but as a dynamic experience of freedom, practicality, and ease. The product’s modern structure and effortless use were expressed through an energetic narrative.

A Holistic Process from Idea to Film

The creative approach, storytelling language, visual atmosphere, and production planning were developed in harmony with Beko’s contemporary brand identity.

While Deimos Creative shaped the creative direction and visual world of the films, Deimos Film ensured flawless execution throughout the production process.

Under the visual direction of Hakan Yakıcı, product framing, usage scenes, camera movement, set design, lighting, and art direction were crafted specifically for each product’s world.

The aim was not to list technical features, but to create a warm, relatable experience that allows viewers to imagine the product in their own lives.

From Function to Experience

These three commercial films for Beko go beyond traditional product advertising.

• CaffeExperto turned the coffee moment into a refined, personal ritual.
• Cream Mix highlighted the fun, creative, and shareable side of making flavor at home.
• StartGo blended practical cleaning with the dynamic feeling of modern living.

Thus, the three products were positioned not merely as functional home appliances, but as brand elements that accompany different moments of daily life—making it easier, more enjoyable, and more inspiring.

Bringing Beko’s Daily Life Vision to the Screen

Beko is a strong brand that connects technology with real everyday needs. In this project, Deimos Creative aimed to express this approach in a warmer, clearer, and more impactful way.

With Deimos Creative’s creative development, Deimos Film’s production expertise, and Hakan Yakıcı’s direction, the project brought together three distinct product worlds under one unified brand feeling.

The refined atmosphere of coffee, the creative energy of making ice cream, and the dynamic rhythm of effortless cleaning were transformed into three films that differ in character yet unite within the same brand universe.

Because a good product film doesn’t just show the product.

It makes you feel the moment of use. It makes the daily need visible. It makes the experience desirable. And it turns the brand into a natural part of life.

Project Scope

• Creative concept development
• Visual storytelling language
• Commercial film creative approach
• Product‑focused narrative design
• Production planning
• Deimos Film production process
• Director: Hakan Yakıcı
• Art direction
• Camera, lighting & atmosphere design
• Product usage scenes
• CaffeExperto Coffee Machine commercial film
• Cream Mix Ice Cream Maker commercial film
• StartGo Vacuum Cleaner commercial film