Case Study: Google Play x From Your Eyes – Celebrating Innovation & Creativity

#WeArePlay – A Movement of Creativity and Digital Excellence

1 – The Challenge: Amplifying Local Expertise on a Global Stage

As part of the #WeArePlay initiative, Google Play aimed to launch a campaign that not only showcased innovation but also elevated the voices of creative visionaries worldwide. Partnering with Zülal Tannur’s From Your Eyes company, the goal was to highlight local expertise and digital storytelling on an international platform. With the invaluable support of iGA Istanbul Airport, the challenge was to craft a compelling campaign that seamlessly integrated storytelling, technology, and creative ingenuity.

2 – The Solution: A Collaborative Fusion of Technology and Creativity

Bringing together industry leaders, this initiative created an impactful campaign that underscored the power of digital transformation and creative synergy.

Bridging Innovation with Global Influence

• From Your Eyes’ Visionary Approach: Utilizing immersive storytelling to craft an engaging narrative that resonates across cultures.
• Google Play’s Mission: Showcasing how the digital ecosystem fuels creativity, fosters entrepreneurship, and empowers creators worldwide.
• The Role of iGA Istanbul Airport: As a global gateway, iGA represented the seamless connectivity between local talent and the international creative industry.

3 – Execution: A Multi-Platform Storytelling Strategy

Deimos Creative implemented a strategic multi-channel approach to maximize the campaign’s impact and audience engagement:

• Immersive Storytelling: Developing a compelling narrative that aligned with Google Play’s commitment to fostering digital creativity.
• Seamless Brand Integration: Weaving the contributions of all partners into the campaign’s messaging, reinforcing the #WeArePlay
• Expanding Global Visibility: Positioning the project as a benchmark for cross-industry collaboration and creative excellence.

4 – Business Impact: Strengthening Brand Authority and Industry Recognition

This collaboration delivered substantial results, solidifying Google Play, From Your Eyes, and iGA Istanbul Airport as industry leaders:

• Elevated Brand Awareness: Strengthened the visibility of Google Play and its commitment to supporting creators.
• Global Market Expansion: The campaign reached a diverse international audience, amplifying Turkey’s role in the creative and digital industries.
• Showcasing Turkey’s Digital Potential: This initiative positioned Turkey as a key player in global digital innovation, reinforcing the #WeArePlay

5 – Key Takeaways: The Future of Digital Collaboration

• Strategic partnerships amplify impact and broaden creative opportunities.
• Authentic storytelling deepens audience engagement and strengthens brand loyalty.
• Technology and creativity, when combined, unlock limitless possibilities for the future.

Final Thoughts: Pioneering the Future of Digital Creativity

The Google Play x From Your Eyes collaboration exemplifies the transformative power of strategic partnerships in shaping the creative landscape. With the unwavering support of iGA Istanbul Airport, this initiative set a new standard for digital storytelling, immersive experiences, and global connectivity. As technology continues to evolve, Deimos Creative remains committed to pushing the boundaries of innovation and digital excellence.

#WeArePlay – The Journey to the Future Continues!